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The blog of creative ideas and inspiration

The sun sets earlier and the air is turning crisp: it’s time to say goodbye to summer and step into the magic of fall. The Eastern Townships are the perfect place to enjoy all the small and big pleasures of the season.

Why go on vacation across the border when there’s so much to do right here in Magog? Whether you’re from the region or elsewhere in the province, Hotel Versō.

Summer 2025 marks the much-anticipated return of LeCornet ice cream shop for its third season along the shores of Lake Memphremagog! Located right next to the Versō Hotel, this sweet destination has become a must-stop for families, cyclists, and strollers looking for a sugary break in a dreamy setting.

Élyse L’Espérance, President and Co-General Manager of PAL+ | Touristic Experiences, is opening up her personal address book today. Here’s her unique take on the Eastern Townships.

Installez-vous à l’hôtel Versō et faites de votre chambre votre camp de base pour toutes vos aventures hivernales! Selon nous, rien de mieux pour profiter des belles journées d’hiver que d’aller patiner en plein air. Enfilez vos patins à glace, on vous emmène découvrir les plus beaux sentiers glacés et patinoires extérieures de la région.

Whether you’re buying a hostess gift, exchanging presents with your office colleagues or pampering a loved one, offering something local is always a special treat. We’ve selected 12 delicious gifts that are simply irresistible!

The Versō hotel, which is situated on the shoreline of Lake Memphremagog, is the perfect place to relax and to use as a jumping off point to explore the surrounding area. Many of the region’s attractions are not far from the hotel, so grab your walking shoes and check out our recommendations for what there is to see and do—all within easy walking distance!

The Versō hotel, which is situated on the shoreline of Lake Memphremagog, is the perfect place to relax and to use as a jumping off point to explore the surrounding area. Many of the region’s attractions are not far from the hotel, so grab your walking shoes and check out our recommendations for what there is to see and do—all within easy walking distance!

Time to saddle up. Stunning landscapes, heritage sites, local food producers and of course, Mother Nature herself, are just waiting to be discovered! The following are five scenic bike routes in the Eastern Townships, all of which can be explored from the first days of spring, right through the summer to the fall, when the autumn colours are aflame in all their glory…

Whether you see it every single day or just a few times a year when you visit the Eastern Townships, Lake Memphremagog never fails to impress! In summer or winter, this mighty expanse of water is one of the region’s most beautiful and enduring landmarks.

Now that that the festive season is fast approaching, it’s probably a good idea to start shopping for Christmas. Better still is to combine a trip to the Eastern Townships with a search for presents—in and around Magog!

Fall has definitely arrived! In the Eastern Townships, this is a particularly beautiful time of year. With our spectacular landscapes and tons of attractions and activities—set amidst a background of dazzling fall colours—there’s no better time of year to visit the region.

When the sun is beating down, there’s nothing more refreshing than taking a dip! In and around Magog there are several places to do just that. 

The Eastern Townships are renowned for their mountains, lakes, rivers, and picturesque countryside, but now that spring has finally arrived, another attraction—namely the region’s floral farms—are front and centre!

Perhaps you’re wondering how the Versō hotel got its name? Basically, because of its location!  The front of the building faces the calm waters of Lake Memphremagog; the back looks out over the picturesque landscapes of the Eastern Townships and downtown Magog. They say Recto et verso in French (it’s originally from Latin)—i.e. front and back!

For residents of Magog, Alain Vanden Eynden and Danielle Lalous need no introduction. The Belgian couple, who arrived in Quebec in the early 1980s, have been tempting customers with a sweet tooth ever since 1986!

The frantic pace of life today scarcely leaves you time to draw breath! Between commuting on the subway, pressures at work, sleep deprivation and last, but certainly not least, non-stop news on social media—it’s no wonder we want to get away from it all!

One way to counter the November gloom is by getting into the holiday mood! We can do that by playing Christmas music, by decorating the tree and preparing mugs of hot chocolate garnished with marshmallows, ready to serve to family and friends in preparation for those long winter evenings...

The Eastern Townships have more to offer than you think! Explore some unusual activities that you will definitely want to try on your next visit in the region.

The beautiful Eastern Townships are ideal for summer vacations because there is so much to do for all types of travelers, whether you are on the road for a long weekend or a full week! Let yourself be transported away from your daily routine in the enchanting setting of Lake Memphremagog and its surrounding mountains. Vacation time is here!

Get out of the routine... even on weekdays! Telecworking has many benefits, including the ability to work from just about anywhere. In the beautiful decor of Hotel Versō, just across from Lake Memphremagog, you'll find everything you need to work comfortably.

Experience a sugar shack on the shores of Lake Memphremagog on March 5 and 6, and learn more about the history of this long-standing tradition!

If the desire to get away for a romantic getaway strikes, Versō is the perfect place to unwind. To inspire you a bit, we share 10 ideas that will enhance your time together at the hotel.

Put on your boots and mittens and go on an adventure in the Eastern Townships! Staycations can be quite rejuvenating!

Whether you are more athletic, interested in art and culture, or more of a shopping enthusiast, here are all the activities you need to know about in the area.

Versō, a new boutique hotel, opened its doors in August 2021. It is part of PAL+, a tourism group, which had the idea of offering a one-of-a-kind immersive experience to its key customers when they visit the Eastern Townships. Discover the Versō experience!